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BiPM Encyclopedia  →   Functional Management  → 

SECTION - Customer Management

This section endeavors to address on how one can apply BIPM in various aspects of CRM. As CRM is a very wide field, this section creates individual domains which collectively make-up a holistic BIPM application in customer management domain.

Chapters

Customer Segmentation and Profiling   

Customer Segmentation and profiling is the first step before we decide on how to retain, satisfy and maximize their profitability.

Topics in this chapter :  What is Customer Segmentation? →  Customer Segmentation Parameters →  Customer Segmentation Actions →  Customer Segmentation approach →  Customer Segmentation Data Management →  Customer Segmentation Analytics and Business Intelligence → 

Customer Retention and Satisfaction   

Given high customer acquisition cost, its must to retain and keep existing customers satisfied.

Topics in this chapter :  Success Drivers for Customer Satisfaction and Retention →  Exit barriers for Customer Retention →  Customer Satisfaction and Retention- Overview →  Customer Satisfaction and Retention- Data Management →  Customer Satisfaction and Retention- Business Intelligence → 

Customer Service Management   

Delightful customer service is core to customer retention..

Topics in this chapter :  Customer Service and Support Overview →  Customer Service and Support - Strategic and Non-Operational Role →  Supply Chain for Customer Service and Support →  Customer Knowledge and Organizational Knowledge → 

Customer Value and Profitability   

Its finally the shareholder who rules. Customer value and profitability is fine-tuned to maximize the value out of a customer.

Topics in this chapter :  Customer Value and Profitability →  Customer Value and Profitability related Tips and Actions →  Customer Value and Profitability Data Management →  Customer Value and Profitability- Business Intelligence → 

 
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Customer Management